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The transformation of alliance and platform to help the auto industry
Release Time : 2015-08-08   Views :
Today's Internet era, the traditional car market service enterprises have been surrounded by Internet companies. How to seize the opportunity, seize the opportunity in such a reform era, the decision to put in front of the decision is not the trend of the problem, but the point of action of the time.
After the next 10 years, the global automotive market will launch a new business model
Recently, the global enterprise growth consulting company Sullivan (Frost&Sullivan) published a title for the auto parts and retail business development plan, the latest research report. The report on the current car market trends in the development of in-depth analysis, and the next 10 years, to shake the world's auto market after the pattern of the new model to do a bold speculation:
The first part is the rise of the electronic commerce of components: according to Sullivan company analysis, by 2020, the entire North American and European regions, single auto parts / spare parts a line B2C sales that is expected to exceed $20000000000, about 10% ~ 9% of the total market share of the entire car market. At the same time, China and Brazil and other emerging markets where the auto parts online purchase business will appear explosive growth.
Second car prices and suppliers will be mainly to take a direct sales model: Germany's well-known parts supplier BOSCH lynx flagship store in the first year of business, the turnover has reached about $9000000, started the car market electricity supplier gold rush of the first gun. Subsequently, a number of car companies and suppliers have been settled in succession, to achieve a direct control of the terminal users and terminal business.
This trend is increasingly popular in other emerging markets, particularly in areas that have not been carried out in large areas, such as the value chain, which makes them more flexible and more flexible in distribution channels. Not only in China, the direct electric business in the west after the car market also occupy a considerable share of sales. Like tyre supplier Goodyear has opened up their online sales channels, the customer as long as the landing of the official online store can be favorite commodity of choose and buy, and dealers is only responsible for supply and distribution of goods, does not participate in the capital settlement, customer contact and link.
The third is the prediction of B2B business will be the future of online players and traditional distributors, retailers, "rush" of the battlefield, the formation of next generation business model based on "integration services, mobile services".
Chinese auto parts industry has been the transition to the electricity supplier
In the Internet era, the global automotive market has been showing a new business model, but in the face of domestic and international has been cured of the traditional car market, China's car prices and suppliers in the future how to lead the development of direct sales model, and how to coordinate their relationship with the interests of dealers, etc., very worthy of attention and thinking.
It is delighted to. Some of our industry associations have on the next generation of business model for construction and put into action -- China commercial vehicle parts production and Marketing Federation proposed the automakers and suppliers direct solution, and built a for the commercial vehicle market after the professional platform -- in the wood business, walked to the domestic and international commercial vehicle market service platform in the forefront.
With such a good platform, how to choose a more suitable method for the industry? I believe that: the alliance platform will help car companies and suppliers in the transformation of the Internet to achieve success.
How to solve the problem of electricity suppliers in the manufacturing sector landing
Internet transformation is the first channel revolution. The wisdom of how in the launch of the "electric" mode at the same time, guarantee the smooth transition of the original auto parts supply system, in the development of new systems to seize the initiative, a test of every business decision makers.
At present, many of the Tmall accessories manufacturers, Jingdong or HC, its propaganda effect is greater than the actual effect. First, the buyer is the dealer rather than repair, is not the ultimate mode, and easy to conflict with the line, the two is the business platform is basically no professional delivery system, logistics costs remain high; three is the business platform, accessories are based on the name search, no models and accessories matching database support, said the uniqueness of the accessories.
China has nearly 30000000 of the volume of commercial vehicles, the lack of mainstream channels, electricity suppliers in the industry, and so the problem is urgent to solve. In heavy technology, heavy service after the commercial vehicle market, manufacturers are technology providers, repair plant is the implementation of technology, and by the national commercial vehicle industry organization led by the alliance of industry quality brand manufacturers, joint use of direct marketing terminals in the electric business platform, the channel is responsible for the information asymmetry, social channels scattered, blocked, low customer satisfaction. Chai business platform aggregation brand resources, product and human resources, to joint implementation of repair factory engineering education, to the common use of warehousing, logistics, service channels for the measures will preferentially formed products are mainly full coverage, smooth channels of supply chain channel, solve the commercial vehicle market is non professional business platform "grounded" and so many problems.
How to build the alliance platform for commercial vehicle electricity suppliers operating mode
I believe that the commercial vehicle electricity suppliers operating mode should be based on the backbone of commercial vehicle enterprises to launch the construction, if the national commercial vehicle and parts production enterprises to build a joint venture with the industry's own Internet direct marketing platform, the brand value of Chinese commercial vehicles will be charged
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